Public Relations Practices In Sport Organizations
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations Practices In Sport Organizations | HIT110 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Cem ÇETİN
Associate Prof. Dr. Sevim KOÇER
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) To understand how public relation is important at the sports organisations
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Public Relations
Course Contents
The categorisation of the sport organisations
Weekly Schedule
1) Spor nedir ?2) Spor endüstrisi nedir ?
3) Pazarlama nedir ?
4) Spor pazarlaması nedir ?
5) Spor pazarlamasının kaplama alanı nedir ?
6) Spor pazarlamasına neden ihtiyaç duyulmuştur ?
7) Ara sınav
8) Spor tüketimi nedir ?
9) Spor ürünü.
10) Spor pazarlaması süreci.
11) Dünya’dan spor pazarlaması uygulamaları.
12) Türkiye’de spor pazarlaması ve örnek uygulamalar.
13) Sponsorluk ve spor pazarlaması ilişkisi.
14) Spor sponsorluğu.
15) Değerlendirme
16) Değerlendirme
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required