Research Methods and Ethics In Public Relations

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Quantitative and Qualitative Research Methods in Public Relations

Course Contents

In this course, research ethics, data collection methods, primary and secondary data, survey, observation, interview, content analysis will be discussed.

Weekly Schedule

1) Types of scientific research public opinion research Market research
2) Research process
3) The literature
4) Determination of research models
5) Sample design sampling techniques
6) Primary and secondary data sources, data collection techniques
7) The design of the questionnaire
8) Midterm
9) Primary data sources Observation Interview Survey Test
10) Measuring the concept of variable types
11) Data preparation techniques
12) Data analysis
13) Reporting of Research
14) Ethics in public opinion research
15) General market and opinion research in Turkey
16) Final Exam

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
7) Drill and Practice
8) Drill and Practice
9) Demonstration
10) Demonstration
11) Modelling
12) Modelling
13) Role Playing
14) Role Playing
15) Group Study
16) Simulation
17) Simulation
18) Simulation
19) Brain Storming
20) Brain Storming
21) Six Hat Methods
22) Six Hat Methods
23) Case Study
24) Case Study
25) Lab / Workshop
26) Lab / Workshop
27) Self Study
28) Self Study
29) Problem Solving
30) Problem Solving
31) Project Based Learning
32) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required