Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Banu KÜÇÜKSARAÇ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Have a general understanding of research methods and techniques.
1) Have a general understanding of research methods and techniques.
2) Knows the characteristics of new media and new media
2) Knows the characteristics of new media and new media
3) Knows the research methods and techniques used in new media studies
3) Knows the research methods and techniques used in new media studies
4) Applies the research methods and techniques used in new media studies
4) Applies the research methods and techniques used in new media studies

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	High	High	Middle	High	Middle	Middle	High	High
	1	Middle	High	High	High	Middle	High	Middle	High	High
	2	Middle	High	High	High	High	Middle	High	Middle	Middle
	2	High	High	High	High	Middle	High	High	High	Middle
	3	Middle	High	High	Middle	High	Middle	High	High	High
	3	Middle	High	High	Middle	Middle	Middle	High	Middle	High
	4	High	High	High	Middle	High	Middle	High	High	High
	4	Middle	High	High	High	Middle	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Research Methods and Ethic in Public Relations

Course Contents

This course is designed to inform and gain skills in research methods and techniques used in scientific studies in the field of new media.

Weekly Schedule

1) Scope and definition of the course. General information about research methods and techniques
2) The nature and characteristics of new media and new media mediums
3) General knowledge of research methods and techniques in new media studies
4) Text analysis in new media studies: content analysis
5) Text analysis in new media studies: discourse analysis
6) User research in new media studies: online survey, participatory-unattended observation, in-depth interview / reception study, etc.
7) Netnographic research
8) Midterm exam
9) Student presentations
10) Student presentations
11) Student presentations
12) Student presentations
13) Student presentations
14) Student presentations
15) Student presentations
16) Final exam

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Drill and Practice

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Research Methods and Techniques In New Mew Media Studies	HIT118	Elective	Master's degree	1	Spring	5