Revenue Management In Aviation
Aeronautical Management
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Revenue Management In Aviation | HUI119 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Didem RODOPLU ŞAHİN
Assistant Prof. Dr. Hakkı Cenk ERKİN
Learning Outcomes of the Course Unit
1) Knows how revenue management has an impact on profits.
2) Knows the necessary conditions for price differentiation
3) Knows and applies the techniques of dynamic pricing and revenue management
4) İlgili bilimsel makaleler.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | No relation | High | High | Middle | High | High | No relation | No relation | |
| 2 | No relation | No relation | High | High | Middle | High | High | No relation | No relation | |
| 3 | No relation | No relation | High | High | Middle | High | High | No relation | No relation | |
| 4 | No relation | No relation | High | High | Middle | High | High | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Introduction to Pricing and Revenue Optimization, The Basic Price Optimization Problem, Price Differentiation, Pricing with Constrained Supply, Revenue Management, Capacity Allocation, Network Management, Overbooking, Markdown Management, Customized Pricing, Impact of Pricing on Customer Expectations.
Weekly Schedule
1) Introduction2) A short review of demand theory
3) Historical Background and Context
4) Introduction to Pricing and Revenue Optimization
5) The Basic Price Optimization Problem
6) Price Differentiation
7) Pricing with Constrained Supply
8) Midterm exam
9) Revenue management
10) Capacity Allocation
11) Network Management
12) Overbooking
13) Markdown Management
14) Customized Pricing
15) Impact of Pricing on Customer Expectations
16) Final exam
Recommended or Required Reading
1- Pricing and Revenue Optimization, R.L. Phillips, Stanford University Press, 2005; Fiyatlandırma ve Gelir Optimizasyonu, R.L. Phillips, Scala Yayıncılık, 2011.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required