Public Relations and Publicity I
Public Relations and Publicity (Non Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations and Publicity I | HIT113 | Compulsory | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Recognized the profession of public relations, will have knowledge about the development of
2) Knowledge about the profession of public relations tools and techniques will be used
3) Conceptual knowledge of the profession of public relations will have areas of expertise
4) Interpersonal communication concepts and skills will prevail in
5) Students will gain knowledge about the process of four models of public relations and current applications of evolutionary.
6) Students will gain knowledge abaout public relations, ethical codes, and industry self-regulatory mechanisms will have information about the applications.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
The history of public relations, public relations in the world and in Turkey, public relations Definition, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and promotion, public relations and communication, the organizational structure of public relations, public relations specialist qualifications, public relations with the audience.
Weekly Schedule
1) What is public relations?2) What are the concepts to Public Relations? Similarities and differences of public relations and other areas.
3) Theories of public relations
4) Introduction of four models in Public Relations
5) Introduction of four models in Public Relations-continue
6) Public relations research, planning and management process
7) Public relations research, planning and management process-continue
8) Midterm examination/Assessment
9) Public relations, media and tools overview
10) In-house public relations-house communication
11) Corporate Identity, Corporate Image
12) Definition of public relations and determination of the target audience
13) The differences between expert and public relations agency to work with Public Relations
14) The differences between expert and public relations agency to work with Public Relations-continue
15) Current information about the Public Relations industry, academic publications and organizations, explaining, discussion of its public relations agencies according to TUHID.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
50% |
|---|---|
Contribution of Final Examination to Course Grade |
50% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required