Public Relations and Publicity II
Public Relations and Publicity (Non Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations and Publicity II | HIT204 | Compulsory | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Meral ÇİFTER
Associate Prof. Dr. Sevim KOÇER
Associate Prof. Dr. Aybike ÖZEL
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Define the profession of public relations and explain the development of PR profession deeply.
2) Use the techniques and tools regarding the profession of public relations deeply.
3) Defining the concepts in the specialty fields related to the profession of public relations deeply.
4) Explaining interpersonal communication concepts and skills deeply.
5) Explaining the process of four models of public relations and current applications of evolutionary deeply.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
The history of public relations, public relations in the world and in Turkey, public relations Definition, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and promotion, public relations and communication, the organizational structure of public relations, public relations specialist qualifications, public relations with the audience.
Weekly Schedule
1) Introduction of the application fields of Public Relations2) Financial public relations
3) Corporate advertising
4) Issue management
5) Crisis and crisis management
6) Phases of crisis management, and case discussions from around the world and Turkey
7) The concept of reputation management, creation of corporate reputation
8) Midterm examination/Assessment
9) Development of the concept of lobbying, the methods used lobbying
10) Sponsorship, its features, objectives and types
11) The concept of corporate social responsibility, features, case studies from around the world and Turkey
12) The concept of corporate social responsibility, features, case studies from around the world and Turkey-continue
13) Public relations and ethics, public relations in international declarations and codes
14) Work in a public relations agency, public relations agencies, the current follow-up, sectoral developments.
15) General considerations and current debates in the field of Public Relations
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Lecture
4) Lecture
5) Question-Answer
6) Question-Answer
7) Question-Answer
8) Question-Answer
9) Discussion
10) Discussion
11) Discussion
12) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required