Social Behaviour and Protocol
Public Relations and Publicity (Non Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Social Behaviour and Protocol | HIT212 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Nihal TAŞOĞLU
Lecturer Tümay MERCAN
Learning Outcomes of the Course Unit
1) Recognize the sponsorship as a PR tool.
2) Recognize aims of sponsorship.
3) Plan a sponsorship programme.
4) Evaluate a sponsorship event in regard to PR.
5) Evaluate how sponsorship contribute to firm's image and reputation.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course contains sponsorship kinds, sponsorship planning, relations between sponsorship-advertising and sponsorship-PR and sponsorship case-studies.
Weekly Schedule
1) Description of courtesy, cultivation and protocol.2) Greeting each other, to introduce yourself and presenting rules, handshake and gift giving
3) Courtesy and cultivation in woman-man relations.
4) Organizing ceremony process, protocol in formal ceremonies.
5) Cortege in ceremonies, sitting system and other rules.
6) Cultivation rules in car, restaurant, cinema, at a theatre and opera.
7) General rules of meeting management, protocol in meetings, treats which upsets meeting system and operation.
8) Midterm examination/Assessment
9) Protocol in organizations and institutions, managerial hierarchy relations.
10) Protocol in verbal and written communication
11) Protocol in receptions, cultivation rules during dinner
12) Menu kinds and preparing menu rules.
13) Code of conduct in an office, apparent, office design
14) Protocol applications in capital city, non-capital city and board of directors.
15) Turkish flyer protocol, using flyer and protocol check list.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required