Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Sevim KOÇER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) List the phases of the concept of strategic management.
2) Form flowchart of the steps in the strategic management process.
3) Analyze and list external and internal environmental elements of individuals, institutions, and business and the effects
4) Form the purpose, vision, mission statements for individuals, institutions and business.
5) Analyze how and by whom it is applied to business strategies.
6) Design strategic control processes for examples of business and situations.
7) Make strategic planning for examples of business and situations.
8) Design strategic operations for examples of business and situations.

Program Competencies-Learning Outcomes Relation

Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

Describes the theoretical and practical phases of the strategic management process. This process is examined in the main section 3; Analysis Stage, Stage of Development Strategy and Implementation Phase. In addition to theoretical issues, case studies from our country and the world also discussed during the lesson, in writing or presented orally.

Weekly Schedule

1) The role and importance of strategic management in public relations.
2) Strategic Management Process Schematic drawing will be explained and examples will be analyzed in different sectors
3) The external environment and competitive analysis
4) Analysis of internal environment, Business Analysis and SWOT matrix
5) Strategic Direction, Mission, Vision, Goals and Goal Setting
6) Strategic Direction, Mission, Vision, Objectives and Target Case Study
7) strategic plan
8) Midterm examination/Assessment
9) strategic operations: media relations, risk management, perception management
10) strategic operations: crisis management,
11) strategic operations: corporate reputation, image, corporate identity
12) strategic operations: lobbying, event management
13) strategic control: measurement and evaluation methods
14) Students make presentations.
15) Students make presentations.
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Drill and Practice
4) Group Study
5) Brain Storming
6) Self Study
7) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Strategic Management In Public Relations	HIT214	Elective	Master's degree	1	Spring	6