Strategies Management In Tourism Enterprises
Tourism Management - Tourism Administration (Master) (With Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategies Management In Tourism Enterprises | TIY107 | Elective | Master's degree | 1 | Fall | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Associate Prof. Dr. Dilek DÜLGER ALTINER
Assistant Prof. Dr. Adem YAVAŞ
Learning Outcomes of the Course Unit
1) Define strategy and related concepts
2) Classify the factors influencing strategy development
3) Define the strategies for competitive rivalry
4) Discuss the steps of implementation of the strategy
5) Explain the balanced scorecard technique to evaluate and control the strategy of the firm
6) Discuss the factors influencing the development of the strategy
7) Perform swot and pestel analysis
8) Compare different school of thoughts in strategy
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | |
| 3 | High | Middle | Middle | Middle | Low | Low | |
| 4 | High | Middle | High | High | High | High | |
| 5 | Middle | Middle | Low | High | High | High | |
| 6 | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | |
| 8 | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course covers definition of strategy, school of thoughts in strategy, internal and external environmental analysis, competitive strategies, implementation of strategy, evaluation of strategy and control.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required