Contemporary Approaches In Tourism Marketing
Tourism Management - Tourism Administration (Master) (With Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Contemporary Approaches In Tourism Marketing | TIY103 | Elective | Master's degree | 1 | Fall | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Selda UCA
Associate Prof. Dr. Dilek DÜLGER ALTINER
Learning Outcomes of the Course Unit
1) Will be able to evaluate contemporary marketing approaches in tourism industry with scientific methods
2) Will be able to determine and analysis current issues in contemporart marketing approaches
3) Will be able toexplain contemporary marketing approaches in tourism industry as written and orally
4) Will be able to develop learning ability
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The main topics of the course are postmodern marketing, value marketing, niche marketing, database marketing, word of mouth marketing, social marketing, event marketing.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required