Marketing Research In Tourism
Tourism Management - Tourism Administration (Master) (With Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Research In Tourism | TIY104 | Elective | Master's degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Learning Outcomes of the Course Unit
1) Determine research method
2) Determine sample size
3) Data collection with the right method and tool
4) Data entry and sorting
5) Performs data analysis
6) Analyzes comments, solutions
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | |
| 3 | High | Middle | Middle | Middle | Low | Low | |
| 4 | High | Middle | High | High | High | High | |
| 5 | Middle | Middle | Low | High | High | High | |
| 6 | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Advanced Statistical Analysis
Course Contents
The course includes qualitative and quantitative research methods, determination of research question and hypothesis, sample selection, data collection tools and methods, data collection, data entry and sorting, analysis and interpretation.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required