| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Tourism and Media | TIY147 | Elective | Master's degree | 1 | Fall | 7 |
Name of Lecturer(s)
Associate Prof. Dr. Ömür ALYAKUT
Learning Outcomes of the Course Unit
1) Explain the importance of media for the tourism sector
2) Classifies media types and explains their differences
3) Evaluates the influence of the media from dominant and critical perspectives
4) Explains the relationship between tourism and advertisement and cinema.
5) Compare the use of printed, visual and written traditional media and new media for tourism purposes.
6) Classifies the social media platforms used in the tourism industry. Explains and evaluates the effect of social media in the tourism sector.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | Middle | High | Middle | Middle | Middle | High | |
| 2 | High | High | High | High | High | High | |
| 3 | Middle | High | Middle | High | High | Middle | |
| 4 | High | High | High | High | High | High | |
| 5 | Middle | High | High | High | Middle | High | |
| 6 | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Tourism Trends and Media
Course Contents
The relationship between tourism and media, the reflection of the tourism sector on the media, the evaluation of the media's handling of the tourism sector with a dominant and critical perspective, the effect of different media channels on the tourism sector
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required