| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Analysis of Tourism Market | TIY151 | Elective | Master's degree | 1 | Fall | 7 |
Name of Lecturer(s)
Learning Outcomes of the Course Unit
1) To be able to understand the concept and characteristics of tourist market.
2) Turizm etkileyen faktörleri To be able to understand factors affecting tourism supply.
3) To be able to evaluate potential supply inventories in tourism market in terms of diversification of tourist product.
4) To be able to understand tourist product policy in terms of demand creation.
5) To be able to evaluate tourism supply and demand.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | High | High | High | High | High | High | |
| 2 | High | Middle | High | Middle | High | High | |
| 3 | High | High | High | High | High | High | |
| 4 | Middle | High | High | Middle | High | High | |
| 5 | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The concept of market and tourism market, tourism supply: definition, characteristics, classifications, tourism demand: definition, characteristics, factors affecting tourism demand.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required