Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. Emel Şerife BAŞTÜRK
Associate Prof. Dr. Gürsoy DEĞİRMENCİOĞLU

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Knows the methods and techniques of scientific research.
2) Knows the research methods and techniques frequently used in new media studies.
3) Do quantitative research online.
4) Design qualitative research in online environment.
5) Design online ethnography studies.
6) A research on the online environment can identify appropriate methods and techniques for the design.

Program Competencies-Learning Outcomes Relation

Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None.

Course Contents

In this course, general information about research methods and techniques and methods and techniques which can be used in scientific studies on internet will be discussed. In parallel with the differences between the new media and the traditional media, scientific studies in this area must also contain some differences. This course will focus on similar and different aspects.

Weekly Schedule

1) Introduction to scientific research methods and techniques
2) Basic orientations in communication research (positivist, interpretive and critical approaches)
3) Quantitative research and online quantitative research techniques
4) Online survey technique
5) Online survey application
6) Qualitative research and qualitative research online
7) Online focus groups
8) Midterm Exam
9) Text-based analysis of web content
10) Analysis of websites
11) Examination of weblogs
12) Social media research
13) Ethnography and online ethnography
14) Examination of research examples and discussion
15) Examination of research examples and discussion
16) Final exam

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Methodology In New Media Studies	BTI102	Compulsory	Master's degree	1	Spring	10