New Media Reputation Management
Information Technology and Communication
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| New Media Reputation Management | BTI122 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Emel Şerife BAŞTÜRK
Learning Outcomes of the Course Unit
1) Know what online reputation management is.
2) Prepare and implement an online reputation management plan.
3) Be aware of the dangers originating from social media and can make crisis management.
4) Knows how to treat against negative content.
5) Students can plan new media-based reputation management of individuals, institutions and brands.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
.
Course Contents
The course covers how the reputation management changes with the new media starting from the concept of reputation and the dangers posed by the new media and the ways to deal with these dangers.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required