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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Strategic Management In Maritime | DIY102 | Compulsory | Master's degree | 1 | Spring | 7 |
Prof. Dr. Gönül KAYA ÖZBAĞ
1) To understand the strategic management process and its elements.
2) To understand the organizational structures in the implementation of corporate strategies
3) To be able to make environmental analysis
Program Competencies | ||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
Learning Outcomes | ||||||||
1 | Middle | Low | Middle | Middle | Middle | Middle | Middle | |
2 | No relation | Middle | Low | Middle | Middle | Middle | Middle | |
3 | High | Middle | High | High | Middle | Middle | Middle |
Face to Face
None
Not Required
Basic concepts of strategic management; strategic management model; situational analysis (mission, vision, values, goals and service area analysis and internal environment analysis); developing alternative strategies (directional, adaptation, market entry, competition), evaluating alternatives and choosing a strategy; implementation of the selected strategy (development of service delivery and support strategies and unit action plans); Topics and practices such as developing strategic thinking maps to guide strategic momentum at every stage will be discussed through case studies from the maritime industry.
Contribution of Quiz to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required