Relational Marketing In Maritime
Maritime Business Management (Without Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Relational Marketing In Maritime | DIY116 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Gönül KAYA ÖZBAĞ
Lecturer Dr. Ayşe TAŞ
Learning Outcomes of the Course Unit
1) Define basic concepts of marketing management.
2) Recognize The concept and types of market.
3) Explain the marketing mix.
4) Make Market oriented strategic planning and analyze the marketing environment.
5) Analyze consumer and business markets with special emphasis on shipping markets.
6) Identify market segments and markets.
7) Define management of the promotion mix, sales force management with special emphasis to the shipping industry, organizing, implementing, evaluating and controlling the marketing efforts.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
Marketing philosophy and concepts, Approaches to marketing, Marketing environment, Markets and consumer behavior, Consumers brand choice, Competition analysis, Segmenting market and determining target market, Growth strategies, Competition strategies, Marketing components decisions
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required