Strategic Management In Maritime
Maritime Business Management (Without Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Management In Maritime | DIY102 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Gönül KAYA ÖZBAĞ
Learning Outcomes of the Course Unit
1) To understand the strategic management process and its elements.
2) To understand the organizational structures in the implementation of corporate strategies
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Basic concepts of strategic management; strategic management model; situational analysis (mission, vision, values, goals and service area analysis and internal environment analysis); developing alternative strategies (directional, adaptation, market entry, competition), evaluating alternatives and choosing a strategy; implementation of the selected strategy (development of service delivery and support strategies and unit action plans); Topics and practices such as developing strategic thinking maps to guide strategic momentum at every stage will be discussed through case studies from the maritime industry.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required