Media Research and Methodology
Journalism and Media Studies
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Media Research and Methodology | GMC102 | Compulsory | Doctorate degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Emel Şerife BAŞTÜRK
Learning Outcomes of the Course Unit
1) Knows the basics of scientific research.
2) Knows, classifies and classifies scientific research processes and techniques.
3) Knows and determines the process of determining and configuring the research problem.
4) Knows the process of determining and configuring the appropriate method for research and applies when necessary.
5) Designs and conducts a research project on a subject.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | Middle | Middle | Middle | Low | Middle | Middle | Middle | Low | Middle | High | |
| 2 | High | Middle | Middle | Middle | High | Low | Middle | Low | Middle | High | |
| 3 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | High | Middle | High | |
| 4 | Middle | Middle | High | Middle | Middle | High | Middle | Middle | High | Middle | |
| 5 | Middle | Middle | Low | Middle | Low | Middle | Middle | Middle | Low | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Within the scope of the course, the basic principles of scientific ethics are discussed, starting from the question of why the method is important in media studies and discussing various research methods such as quantitative, qualitative and critical cultural studies.
Weekly Schedule
1) The importance of method in media research2) Different paradigms on research methods in social sciences
3) Scientific knowledge, rules and structure
4) Characteristics of social sciences
5) Positivist perspective
6) Interpretative perspective
7) Critical perspective
8) Midterm
9) Quantitative and qualitative research methods
10) Physical and qualitative analysis methods of media
11) Text analysis methods in newspapers, radio, television and internet
12) Film and advertising text analysis
13) Analysis examples and student presentations
14) Analysis examples and student presentations
15) Student presentations and general evaluation
16) Final exam
Recommended or Required Reading
1- Aysel Aziz, Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, Ankara: Nobel, 2012
2- İrfan Erdoğan, Pozitivist Metodoloji, Ankara: Erk, 2003
3- Nuri Bilgin, Sosyal Bilimlerde İçerik Analizi Teknikler ve Örnek Çalışmalar, Ankara: Siyasal, 2006
4- Mutlu Binark (Der.) Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri, İstanbul: Ayrıntı Yayınları, 2014
5- Özlem Güllüoğlu (Ed.) İletişim Bilimlerinde Araştırma Yöntemleri, Görsel Metin Çözümleme, Ankara: Ütopya Yayınevi, 2012
6- Özlem Güllüoğlu (Ed.) İletişim Bilimlerinde Araştırma Yöntemleri, Yazılı Metin Çözümleme, Ankara: Ütopya Yayınevi, 2012
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required