Media Research and Methodology
Journalism and Media Studies
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Media Research and Methodology | GMC102 | Compulsory | Doctorate degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Emel Şerife BAŞTÜRK
Learning Outcomes of the Course Unit
1) Defines the scientific research methods
2) Designs a research model convenient for solving a problem in the field of communication sciences.
3) Uses the quantitative and qualitative methods of media analysis
4) Differentiate between different research methods at an epistemological and methodological level
5) Examines texts from newspapers, radio, television and the internet using research methods
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | No relation | Middle | High | No relation | No relation | Middle | |
| 2 | No relation | Middle | High | No relation | No relation | Middle | |
| 3 | No relation | Middle | High | No relation | No relation | Middle | |
| 4 | No relation | Middle | High | No relation | Middle | Middle | |
| 5 | No relation | Middle | High | No relation | No relation | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Within the scope of the course, the basic principles of scientific ethics are discussed, starting from the question of why the method is important in media studies and discussing various research methods such as quantitative, qualitative and critical cultural studies.
Weekly Schedule
1) Information will be given about the content of the course.2) Basic concepts relating to the scientific method of research are discussed within the framework of the Enlightenment, Rationalism and Positivism.
3) Principles of the scientific methodology and types of scientific research will be explained.
4) The process of preperation of scientific research proposal will be explained.
5) The research methods and techniques in social sciences will be discussed.
6) The research methods and techniques in communication sciences will be discussed.
7) Quantitative research methods in communication sciences will be explained.
8) Midterm examination/Assessment
9) Qualitative research methods in communication sciences will be explained.
10) Text analysis methods in print media will be discussed.
11) Text analysis methods in the visual press will be discussed.
12) Basic information will be given about the matters of analysis of film and advertising texts.
13) The examples of analysis will be made.
14) The examples of analysis will be made (Continuation of the previous lecture).
15) General overview of the course will be made.
16) Final examination
Recommended or Required Reading
1- Aysel Aziz, Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, Ankara: Nobel, 2012
2- İrfan Erdoğan, Pozitivist Metodoloji, Ankara: Erk, 2003
3- Nuri Bilgin, Sosyal Bilimlerde İçerik Analizi Teknikler ve Örnek Çalışmalar, Ankara: Siyasal, 2006
4- Mutlu Binark (Der.) Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri, İstanbul: Ayrıntı Yayınları, 2014
5- Özlem Güllüoğlu (Ed.) İletişim Bilimlerinde Araştırma Yöntemleri, Görsel Metin Çözümleme, Ankara: Ütopya Yayınevi, 2012
6- Özlem Güllüoğlu (Ed.) İletişim Bilimlerinde Araştırma Yöntemleri, Yazılı Metin Çözümleme, Ankara: Ütopya Yayınevi, 2012
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required