Sustainability Communication In Media
Journalism and Media Studies
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sustainability Communication In Media | GMC119 | Elective | Doctorate degree | 1 | Fall | 7 |
Name of Lecturer(s)
Associate Prof. Dr. Aysel ÇETİNKAYA
Learning Outcomes of the Course Unit
1) Recognizes the concept of sustainability
2) Learn about sustainable development goals
3) Explains the sustainability strategies of businesses
4) Evaluates the reflections of the sustainability strategies of businesses in the media
5) Has a good grasp of sustainability communication in media and sustainability of media.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | Middle | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | Middle | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | Middle | High | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | High | Middle | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Within the scope of this course, sustainability practices of businesses in line with the concept of sustainability, media strategies and media practices used in reflecting these practices to the society will not be included.
Weekly Schedule
1) Introduction/Overview of Syllabus2) The Concept of Sustainability and Its Historical Development
3) The Role of Businesses in the Formation and Solution of Social Problems
4) The Role of Businesses in the Formation and Solution of Ecological Problems
5) Sustainability: Challenges, Threats and Opportunities
6) Sustainable Strategy Principles
7) Communication of Sustainability
8) MidTerm Exam
9) Media Reflections of Examples of Business Models and Marketing Practices Applying Sustainability Principles
10) Media Reflections of Examples of Business Models and Marketing Practices Applying Sustainability Principles
11) Sustainability in the Media
12) Guest
13) Future Expectations Regarding Sustainability; Social Entrepreneurship
14) Wrap-up
15) Presentation
16) Presentation
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Drill and Practice
4) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required