>
Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Strategic Management In Tourism Enterprises | TDR113 | Elective | Doctorate degree | 1 | Fall | 7 |
Assistant Prof. Dr. Adem YAVAŞ
1) Define strategy and related concepts
2) Classify the factors influencing strategy development
3) Define the strategies for competitive rivalry
4) Discuss the steps of implementation of the strategy
5) Explain the balanced scorecard technique to evaluate and control the strategy of the firm
6) Discuss the factors influencing the development of the strategy
7) Perform swot and pestel analysis
8) Compare different school of thoughts in strategy
Program Competencies | ||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
Learning Outcomes | ||||||||
1 | High | High | High | Middle | High | Middle | Middle | |
2 | Middle | High | Middle | High | Middle | Low | Middle | |
3 | High | Middle | High | Middle | Low | Middle | Low | |
4 | Middle | High | Middle | High | Middle | Middle | Low | |
5 | Middle | High | Middle | High | Middle | Middle | High | |
6 | Middle | Middle | High | Middle | Low | Middle | Low | |
7 | High | High | Middle | High | Middle | High | Low | |
8 | Middle | Middle | High | Low | Middle | Middle | Middle |
Face to Face
None
Not Required
This course covers definition of strategy, school of thoughts in strategy, internal and external environmental analysis, competitive strategies, implementation of strategy, evaluation of strategy and control.
Turkish
Not Required