Strategic Marketing In Tourism Businesses
Tourism Management
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Marketing In Tourism Businesses | TDR155 | Elective | Doctorate degree | 1 | Fall | 7 |
Name of Lecturer(s)
Learning Outcomes of the Course Unit
1) Has basic knowledge of marketing processes.
2) Identifies key issues in the business environment.
3) Provides information on effective marketing principles, strategies and work with the help of case studies.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | Middle | High | Middle | |
| 2 | High | High | High | High | High | High | High | |
| 3 | Middle | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Evaluating, analyzing and discussing strategic marketing stages in tourism.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required