Sales and Marketing Techniques
DYE TECHNOLOGY
Vocational School of Hereke Asım Kocabıyık
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sales and Marketing Techniques | OMP202 | Elective | Associate degree | 2 | Spring | 2 |
Name of Lecturer(s)
Lecturer Yavuz ARSLAN
Lecturer Emine DEMİRCİLİ
Lecturer Orkun KONAK
Learning Outcomes of the Course Unit
1) Explain the basic concepts of marketing and marketing management.
2) Define market analysis, demand forecasting and factors affecting the selection of target market.
3) Explain retail and wholesales concepts.
4) Explain the issue of personal selling and sales management.
5) Comprehend contemporary marketing approaches, basic information about new developments and applications.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Marketing, product, pricing, distribution channels and promotion activities and includes sales management information.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
||||||||||||
Contribution of Final Examination to Course Grade |
60% |
|||||||||||
Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required