Textiles and Marketing
TEXTILE TECHNOLOGY
Vocational School of Hereke Asım Kocabıyık
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Textiles and Marketing | TEP114 | Compulsory | Associate degree | 1 | Spring | 5 |
Name of Lecturer(s)
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Lecturer Emine DEMİRCİLİ
Lecturer Nur KARACAN AĞAR
Learning Outcomes of the Course Unit
1) Define the basic concepts related to marketing.
2) Express the importance of marketing in textile.
3) Explain the components of marketing.
4) Explain the process of branding in textile industry.
5) Evaluate the concept of fashion.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | |
| 2 | Middle | Middle | Middle | Middle | Middle | Middle | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | |
| 4 | Middle | Middle | Middle | Middle | Middle | Middle | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
No
Course Contents
The definition of marketing and basic concepts of marketing.The importance of marketing in textile. Evaluationing of the marketing components in the textile industry. Fashion and branding process.
Weekly Schedule
1) Definition of marketing and basic concepts. The importance of marketing in textile.2) Market and marketing environment.
3) Consumer behavior.
4) The selection of target market and positioning.
5) Product decisions and the management of them.
6) New product development.
7) Brand concept. Branding process.
8) Midterm examination/Assessment
9) The important concepts related to the brand.
10) The importance of a brand in textile and the process of creating a global brand.
11) Fashion concept.
12) The effect of fashion on marketing.
13) Price and pricing.
14) Promotion activities.
15) Distribution channels.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required