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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Public Institutions and Public Relation SBK426 Elective Bachelor's degree 4 Spring 4

Name of Lecturer(s)

Lecturer(31.c) Metin KUBİLAY
Prof. Dr. Adem ÇAYLAK
Prof. Dr. Ramazan ŞENGÜL

Learning Outcomes of the Course Unit

1) Describe the theoretical framework of public relations.
2) Recognize models of public relations.
3) Describe the methods and tools for public relations.
4) Analyze practices of public relations.
5) Review the need for public relations in the public sector.
6) Recognize the implementation of current public relations methods in public administration.
7) Recognize the relevant national and international institutions about public relations in public administration.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8
Learning Outcomes
1 High High High High High High High High
2 High High High High High High High High
3 High High High High High High High High
4 High High High High High High High High
5 High High High High High High High High
6 High High High High High High High High
7 High High High High High High High High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Advance Readings in Public Administraiton

Course Contents

Definition and characteristics of public relations, development of public relations, public relations's practices and processes, public relations in public sector, international public relations, public relations and ethics.

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Language of Instruction

Turkish

Work Placement(s)

Not Required