Marketing Principles
Business Management
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Principles | IYP132 | Compulsory | Associate degree | 1 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Ufuk COŞKUN
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Elvan AKSEN
Lecturer İsmail KILIÇASLAN
Lecturer Erdem TERZİOĞLU
Lecturer Volkan DEDEOĞLU
Lecturer Dr. Zafer CESUR
Learning Outcomes of the Course Unit
1) Raise a consciousness about marketing concepts that are the basis of the marketing.
2) Interpret consumer behavior and use this data in shaping their marketing programs
3) Analyze key marketing components in the process of marketing and the importance of these components.
4) Analyze a company's marketing activities and design marketing programs
5) Evaluate events and changes in marketing with a citical and rational perspective in the context of business marketing.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | Middle | No relation | No relation | Middle | High | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
General Business
Course Contents
This course includes the meaning, the basic principles, the stages of marketing, marketing strategies, tactics, policies, product, price, distribution, promotion of basic principles of international marketing features.
Weekly Schedule
1) Introduction to Business Science, Basic Concepts2) Functions of the Business
3) Management Function
4) Production Function
5) Marketing Function
6) Human Resources Function
7) Accounting Function
8) Mid Term
9) R&D Function
10) Public Relations Function
11) Finance Function
12) Corporate Social Responsibility
13) Work Ethic
14) Organization Culture
15) Organization Culture
16) Final Exam
Recommended or Required Reading
- PAZARLAMA İLKELERİ: İSMET MUCUK
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required