| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Analysis-i | GSF421 | Elective | Bachelor's degree | 4 | Fall | 2 |
Name of Lecturer(s)
Associate Prof. Dr. Zehra Canan BAYER
Lecturer Yıldız ÖRÜCÜ
Learning Outcomes of the Course Unit
1) Develop a critical view about the relationship between global world and media.
2) Use composition concern with a critical questioning method regarding target groups such as society, public and private spheres of social life, urban space and everyday life in the scope of the world-system.
3) Examine "woman" figure in advertisements and question its justifiability
4) Examine "child" figure in advertisements and question its justifiability
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
no
Course Contents
used in the advertising industry has become such a very important Globalization and Advertising, Sociological Methods, techniques and methods of investigation, such as Consumer Culture and Advertising. Sample Analysi
Weekly Schedule
1) Introduction to the course2) Visual Culture
3) visual images,
4) Globalization and Advertising
5) Consumer Culture and Advertising
6) Sample Ad Analysis
7) Sample Ad Analysis
8) Midterm examination/Assessment
9) Globalization and Global Advertising
10) Changing Images in Advertising (women, men, children)
11) Sample Analysis
12) Ad Analysis Review
13) Sample Analysis
14) Ad Analysis Review
15) Ad Analysis Review
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required