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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Graphic Design-2 GRB212 Compulsory Bachelor's degree 2 Spring 6

Name of Lecturer(s)

Lecturer Mustafa Murat ALPAY

Learning Outcomes of the Course Unit

1) Using the basic design principles and service organizations belonging to the corporate brand identity to create, apply.
2) Graphic products recognize.
3) Promote the integration of corporate identity.
4) Brand product determines the components of graphic products and services of organizations.
5) Computer makes a presentation.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10
Learning Outcomes
1 No relation Middle Middle High High High High High High Middle
2 Middle Middle High High High High High Middle High High
3 High High High Middle High High High High Middle High
4 High High High High High High Middle High High High
5 High High High Middle Middle High High High High High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

No

Course Contents

Introduction of graphic products, corporate identity design, corporate identity belong to organizations that produce products or services of the establishment, logo work, the color of printed documents to determine corporate and product design, brand, service within the first presentation of the implementation of the launching campaign tactics.

Weekly Schedule

1) Course of the narrative content of the 15-week lesson plans for all students to communicate in print. Brochure design theory.
2) A3 sketch of a single leaflet carnage report.
3) The only carnage A3 leaflets critical applications.
4) Newspaper advertisement design theory.
5) Sketches showing the design of newspaper advertisements.
6) Newspaper ads critical design applications.
7) Calendar design theory.
8) MID-TERM EXAM
9) Design sketches show calendar, calendar design critical applications.
10) Stamp applications within the design studio.
11) Corporate identity design, campaign strategies, project information, theoretical knowledge.
12) Sketches of the project presentations, critical.
13) Sketches of the project presentations, critical.
14) Sketches of the project presentations, critical.
15) Project components, the last critical projection presentations.
16) Final Exam:

Recommended or Required Reading

1- İletişim ve Grafik Tasarım / Emre BECER
2- Görsel İletişim ve Grafik tasarım / Tevfik Fikret Uçar
3- Communication and Graphic Design / Emre BECER
4- Visual Communication and GraphicDesign / Tevfik Fikret Uçar
5- Aydoğan, Filiz(2005). Medya ve Tüketim Kültürü Üzerine Eleştirel Bir Analiz. İst: Türkmen Kitabevi
6- Williamson,Judith(2001). Reklamların Dili. İst:Ütopya Yay.
7- Berger,John(1993). Görme Biçimleri. 5. Bası. İST. Metis Yay.
8- Fiske, John(2003). İletişim Çalışmalarına Giriş.2. Bası. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yay.
9- Guiraud, Pierre(1994). Göstergebilim, İmge Kitabevi
10- Aydoğan, Filiz(2005). Medya ve Tüketim Kültürü Üzerine Eleştirel Bir Analiz. İst: Türkmen Kitabevi
11- Williamson,Judith(2001). Reklamların Dili. İst:Ütopya
12- Berger,John(1993). Görme Biçimleri. 5. Bası. İST. Metis Yay.
13- Fiske, John(2003). İletişim Çalışmalarına Giriş.2. Bası. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat
14- Fiske, John(2003). İletişim Çalışmalarına Giriş.2. Bası. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yay.
15- Duralit, Resim çantası,Renkli kuru boya,Ekolin takımı,Guaj takımı,Marker takımı,Suluboya takımı,Kuru pastel takımı,Fırça,Çini mürekkebi,Tarama ucu,Rapido takımı,Rapido mürekkebi,Art line kalem takımı,Trilin takımı,Yazı şablonu,Resim kallemi,Silgi,Tükenmez kalem,Resim kagıdı,Kretuar,Cetvel,Selobant.Palet,Dijital fotoğraf makinesi, Bilgisayar
16- Hardboard, picture bag, dry paint color,ecolın team, team gouache, marker sets, watercolor sets, pastel set, brush, India ink, Tips, Rapido team, Rapido ink, line art pen set, Trilye team, text template, picture kallemi, Erasers, Ballpoint pens, drawing paper, Kretuar, Ruler, Selobant.Palet, Digital Camera, Computer
17- Ders içinde yapılan bir projenlerin ödev olarak teslim edilmesi.
18- Made during the course of a project but to be delivered as homework.
19- Ara sınav ve final sınavlarında uygulamalı iş yapılması ve proje teslim edilmesi.
20- Mid-term exam and final exam and project delivery of practical work done.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Drill and Practice
4) Brain Storming
5) Self Study
6) Project Based Learning


Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

30%

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required