Television Advertising 2

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

-

Course Contents

1-What is Advertising? 2. Types of Advertising 3- Counterparts of Commercials a) Advertisers b) Advertising agency c) Production company d) Course of advertisement 4-Brief file 5-Educational attainment on gaining information for products and the services

Weekly Schedule

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Recommended or Required Reading

1- Zetll, Herbert. Sight Sound Motion: Applied Media Aesthethics, California: Wadsworth, 2005.Kılıç, Levend. Görüntü Estetiği, İnkilap Yayınları, İstanbul:

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Modelling
7) Group Study
8) Brain Storming
9) Lab / Workshop
10) Self Study
11) Problem Solving
12) Project Based Learning

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade	30%
Number Percentage Semester Studies Midterm Examination 1 30% Practices 1 70%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required