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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Visual Perception GRB203 Elective Bachelor's degree 2 Fall 4

Name of Lecturer(s)

Associate Prof. Dr. İsmail KESKİN
Assistant Prof. Dr. İhsan Tahir ERDAL

Learning Outcomes of the Course Unit

1) It provides the perception of the gaps and occupants in the periphery by seeing not the balance, the texture, the occupancy rate.
2) Symbolization and reception.
3) Visual organization and understanding of visual hierarchy
4) Development of visual reading and expression language.
5) Organization of perception.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10
Learning Outcomes
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation High No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Graphic Design I, Graphic Design II Visual Communication Theories I, Visual Communication Theories II

Course Contents

Teaching visual elements, pattern, dot, line, stain, color, texture, size, shape, surface relation in the picture.

Weekly Schedule

1) Introduction and general information about the course
2) Graphic, Graphic Design Concept
3) What are Visual Design Elements and Visual Design Principles?
4) Basic Communication Case
5) Visual Communication
6) Introduction to Visual Perception. Concept of perception.
7) Basic features of the habit. Perception types
8) Midterm Examination/Assessment
9) Sense, Sensation
10) Perception Psychology
11) Visual Communication Perceptions
12) Visual Perception and Gestalt
13) Basic Principles of Gestalt Theory
14) Perceptual Organizational Laws by Gestalt Theory
15) Evaluation of Advertisement-Based Designs on Gestalt Perception Theory
16) Final examination

Recommended or Required Reading

1- Görsel İletişim ve Grafik Tasarım, Tevfik Fikret Uçar
2- Grafik Tasarımda Görsel Algı, Dr. Abdulgani Arıkan
3- Görme Biçimleri, John Berger

Planned Learning Activities and Teaching Methods

1) Lecture
2) Discussion
3) Simulation
4) Case Study
5) Problem Solving


Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

40%

 

Number

Percentage

Semester Studies

Midterm Examination

1

40%

Quiz

4

40%

Presentation/Seminar

2

20%

 

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required