Graphic Design III

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

GRaphical Design 2

Course Contents

Emblem-logo work, Corporate Identity Design; The establishment of institutional identity belonging to the service producing organizations, the design of the printed documents of the color identification institutions and the application of the launch campaign campaign in the framework of the first promotion of products, brands and services. Campaign with social message

Weekly Schedule

1) Basın araçları yönünden yapılacaktır. İletişim araçlarının avantajları-dezavantajları.
2) Doğrudan Mail’in reklam aracı olarak önemlidir. Basın tasarı tasarımı ile ilgili ürün, ilgili stratejiyi belirleme.
3) Understanding the functions of the elements that make up the press announcements, the topics, texts, image elements (photographs, illustrations, cartoons) and the kinds of slogans and topics to be considered in determining them.
4) Writing headlines, texts and slogans in accordance with the strategy of the magazine or newspaper advertisement to be prepared, creating an image item.
5) Evaluating the prepared title, text, slogan and image elements in group work
6) Visual expression and layout in graphic design. Layout types.
7) Visual expression and layout in graphic design. Layout types.
8) Midterm
9) Features that should be in a successful layout. Analyze on original samples
10) Making draft announcements using prepared headline, text, slogan and image elements.
11) Evaluation and conclusion on at least 3 press releases to be prepared.
12) Examining design issues in small advertisements. Analysis of samples.
13) Examining design issues in small advertisements. Analysis of samples.
14) Design of different small advertisements
15) Exhibiting and Evaluation of Projects
16) Final

Recommended or Required Reading

1- Grafik Ajitasyon / Phaıdon TYPO / Könemann
2- Graphic Design School / David Dabner / Thames & Hudson
3- Graphic Agitation / Phaidon TYPO / Könneman
4- Görsel İletişim ve Grafik Tasarım / Tevfik Fikret Uçar
5- Effects of the Gestalt Principle Graphic Design / Tahir Erdal
6- TYPO Könneman Yayınları Grafik Tasarım ve Tasarımcılar The Times and Hudson Yayınları Grafik Tasarım Okulu Thames and Hudson Yayınları
7- TYPO Könneman Publications Graphic Design and Designers The Times and Hudson Publishing Graphic Design School Thames and Hudson Publishing
8- ---
9- ---
10- ---
11- ---

Planned Learning Activities and Teaching Methods

1) Drill and Practice
2) Brain Storming
3) Problem Solving
4) Project Based Learning

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade	70%
Number Percentage Semester Studies Midterm Examination 1 60% Project 2 40%
Contribution of Final Examination to Course Grade	30%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required