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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Graphis Desing Project I GRB403 Compulsory Bachelor's degree 4 Fall 13

Name of Lecturer(s)

Associate Prof. Dr. Suna Özgür KARAALAN
Associate Prof. Dr. İsmail KESKİN
Assistant Prof. Dr. İhsan Tahir ERDAL
Lecturer Yıldız ÖRÜCÜ

Learning Outcomes of the Course Unit

1) Organize design concepts related to "book" in periodicals
2) Correlate wide-ranging corporate identity of brand, service, cooperation and idea.
3) Explain corporate identity integration.
4) Be equipped with the basic knowledge about roduct analysis, market
5) List the techniques and strategies of industrialized advertising

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10
Learning Outcomes
1 No relation High Middle Middle High High Middle Middle High Middle
2 Middle High Middle High High High Middle High High High
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

-

Course Contents

Periodicals relating to the world situation, the course examined, the editorial made a point of view aims to create the design process. Virtually every student by creating a brand identity design, this brand, this detailed course content creates.

Weekly Schedule

1) Concept analysis to determine the concept of editorial projects.
2) Brainstorming discussion of project proposals.
3) Reparation of the draft action plan timeline representation.
4) Visual continuity, creating a continuum of sketching.
5) Sketch shows, the project is critical.
6) Sketch shows, the project is critical.
7) Reation and presentation of the original phase.
8) Midterm:
9) Concept analysis to determine the concept of corporate identity projects.
10) Project to identify and brainstorm classroom.
11) Preparation of the draft action plan timeline representation.
12) Sketch representation of critical projects
13) Sketch representation of critical projects
14) Sketch representation of critical projects.
15) Create original stage presentation.
16) Final Exam:

Recommended or Required Reading

1- Ragıp İstek, Typography and Page Design in Visual Communications, Pusula Yayıncılık.
2- Hasan Fehmi Ketenci, Visual Communication and Design, Beta Basım A.Ş.
3- Ragıp İstek, Typography and Page Design in Visual Communications, Pusula Yayıncılık.
4- Aydoğan, Filiz(2005). Medya ve Tüketim üzerine Eleştirel Bir Analiz. İst: Türkmen Kitabevi
5- Williamson,Judith(2001). Reklamların Dili. İst:Ütopya Yay.
6- Berger,John(1993). Görme Biçimleri. 5. Bası. İST. Metis Yay.
7- Fiske, John(2003). İletişim Çalışmalarına Giriş.2. Bası. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yay.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Modelling
6) Lab / Workshop
7) Self Study
8) Problem Solving
9) Project Based Learning


Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

40%

 

Number

Percentage

Semester Studies

Midterm Examination

1

30%

Project

1

70%

 

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required