| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertise Writing | TDY330 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Lecturer Ali Ömür ULUSOY
Learning Outcomes of the Course Unit
1) Make comments on the history of advertising.
2) Supply with market’s needs.
3) Know the advertising agent’s running.
4) Write an advertisement.
5) Analyze the advertisement.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | High | High | No relation | No relation | Middle | No relation | No relation | No relation | No relation | Low | No relation | |
| 2 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | Middle | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Introduce the commercial and artistic principle about advertise. Teaching the basic principles about advertise writing, advertising campaign on different areas. Make real a advertising campaign.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Brain Storming
4) Self Study
5) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required