The Economy and Administration of Media

Learning Outcomes of the Course Unit

1) Define organizational, human resources management, finance and product features of the administration of press.
2) Understand management functions of the administration of press and interpret relation of the organization with the environment.
3) Define political economy of media and associate it with neo-liberal inclinations.
4) List the major press organizations in Turkey and around the world and compare their relationship with each other.
5) Define the concept of globalization and examine the effect of it on the Turkish media.
6) Cclassify the media industries’s sub-sectors in Turkey and analyse it.