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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Creativity In Public Relations HIT310 Elective Bachelor's degree 3 Spring 3

Name of Lecturer(s)

Associate Prof. Dr. Meral ÇİFTER
Associate Prof. Dr. Sevim KOÇER

Learning Outcomes of the Course Unit

1) Problems in properly identify
2) Determining the priority order of the problems identified
3) Options for solving the problem of producing
4) projects to produce different proposals

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9
Learning Outcomes
1 No relation High Middle Middle High Middle High Middle High
2 High Middle Middle High Middle Middle High High High
3 High Middle High Middle Middle Middle Middle High Middle
4 Middle Middle High Middle High Middle Middle Middle High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

No

Course Contents

The concept of the problem, problem-solving process, creative problem-solving techniques.

Weekly Schedule

1) Creativity, innovation concepts
2) Creativity Theories
3) Problem Concept
4) Problem solving Theories
5) Creative thinking and problem solving
6) Problem Solving Process
7) Problem Solving technics: The technics that could be used while redefining the problem
8) Midterm examination/Assessment
9) Problem Solving technics: The technics that could be used while searching information- 5w1p, Fishbone
10) Problem Solving technics: The technics that could be used while searching information- 5w1p, Fishbone
11) Problem Solving technics: The technics that could be used while creating solutions- Listing characteristic properties, morphologic analysis, Combination technic
12) Problem Solving Technics: Deciding the best possible solution and technics to be used
13) Case studies and executing the problem solving process I
14) Case studies and executing the problem solving process II
15) Case studies and executing the problem solving process III
16) Final examination

Recommended or Required Reading

1- M. Kemal İmrek, Yöneticiler İçin Karar Verme Teknikleri El Kitabı, Beta, 2004
2- J. Geoffrey Rawlinson , Yaratıcı Düşünme ve Beyin Fırtınası, Rota, 1995
3- Oğuz Onaran, Örgütlerde Karar Verme, A.Ü. SBF Yay. No. 321, 1971. ...

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving


Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

30%

 

Number

Percentage

Semester Studies

Midterm Examination

1

50%

Presentation/Seminar

1

50%

 

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required