Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL
Research Assistant Dr. Deniz KEBA EKİNCİ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Correlate the concept of corporate social responsibility, public relations and other areas of relates.
2) Define models and perspectives of social responsibility
3) Define the areas of social responsibility.
4) Define the national and international rules and declarations on the subject of social responsibility
5) Analyze the social responsibility campaigns.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	High	High	High	Middle	Middle	High	High	Middle
	2	High	High	Middle	Middle	Middle	High	High	Middle	High
	3	High	Middle	Middle	High	High	High	Middle	High	Low
	4	Middle	High	High	Middle	Middle	High	High	High	High
	5	Middle	High	High	Middle	High	High	Middle	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

The concept of corporate social responsibility, history and the related areas of corporate social responsibility models, applications, sample projects

Weekly Schedule

1) Historical development of the concept of corporate social responsibility
2) Approaches to Corporate Social Responsibility
3) Corporate social responsibility developments in the field of today
4) Case study and projects, leader companies and projects in the field of corporate social responsibility
5) Started by Major International Organizations and Continuing Posted in Corporate Social Responsibility Initiatives and Declarations
6) Non-Governmental Organisations / Non-Governmental Organizations and Continuing Started by Major Corporate Social Responsibility Initiatives
7) Corporate Social Responsibility Campaigns Development Process
8) Midterm examination/Assessment
9) Areas of Corporate Social Responsibility and Social Responsibility Campaigns (Staff-employees, customers)
10) Case study and projects
11) Areas of Corporate Social Responsibility and Social Responsibility Campaigns (Community)
12) Areas of Corporate Social Responsibility and Social Responsibility Campaigns (International Society, Investors, Suppliers, Competitors)
13) Areas of Corporate Social Responsibility and Social Responsibility (Trade Associations, NGOs)
14) Case study and projects
15) Corporate Social Responsibility and Reputation Management
16) Final examination

Recommended or Required Reading

1- Kenan Ören, H. Bahadır Eser ve Elvettin Akman, Sosyal Sorumluluk, Ankara: Pelikan Tıp Teknik Yayıncılık, 2012.
2- A. Bahar Ceritoğlu, Kurumsal Sosyal Sorumluluk, İstanbul: Yalın Yayıncılık, 2011.
3- Sibel Yamak, Kurumsal Sosyal Sorumluluk Kavramlarının Gelişimi, İstanbul: Beta Yayınevi, 2007.
4- Sevinç Korkmaz, İşletmelerin Sosyal Sorumlulukları, İstanbul: Umuttepe Yayınları, 2009.
5- Mustafa Tanyeri, Gül Bayraktaroğlu ve Burcu İlter, Kurumsal Sosyal Sorumluluk: Pazarlamada Yeni Bir Paradigmaya Doğru, İstanbul: Literatür Yayıncılık, 2009.
6- Philip Kotler ve Nancy Lee, Kurumsal Sosyal Sorumluluk, İstanbul: MediaCat Kitapları, 2006.
7- Ebru Özgen, Kurumsal Sosyal Sorumluluk Projeleri, İstanbul: Mavi Ağaç Yayınları, 2006.
8- Ceyda Aydede, Yükselen Trend Kurumsal Sosyal Sorumluluk, İstanbul: MediaCat Kitapları, 2007.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Corporate Social Responsibility Practices	HIT408	Elective	Bachelor's degree	4	Spring	4