Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Gülden ÖZKAN
Research Assistant Dr. Deniz KEBA EKİNCİ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognized the profession of public relations, will have knowledge about the development of
2) Knowledge about the profession of public relations tools and techniques will be used
3) Conceptual knowledge of the profession of public relations will have areas of expertise
4) Interpersonal communication concepts and skills will prevail in
5) Students will gain knowledge about the process of four models of public relations and current applications of evolutionary.
6) Students will gain knowledge abaout public relations, ethical codes, and industry self-regulatory mechanisms will have information about the applications.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	High	Middle	High	Middle	High	Middle	High
	2	Middle	High	Middle	Middle	High	High	Middle	Middle	High
	3	Middle	High	High	Middle	High	Middle	High	Middle	High
	4	High	High	Middle	Middle	Middle	High	Middle	Middle	High
	5	High	High	High	Middle	High	Middle	High	High	High
	6	High	High	Middle	Middle	Middle	High	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

The history of public relations, public relations in the world and in Turkey, public relations Definition, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and promotion, public relations and communication, the organizational structure of public relations, public relations specialist qualifications, public relations with the audience.

Weekly Schedule

1) What is public relations?
2) What are the concepts to Public Relations? Similarities and differences of public relations and other areas.
3) Theories of public relations
4) Introduction of four models in Public Relations
5) Introduction of four models in Public Relations-continue
6) Public relations research, planning and management process
7) Public relations research, planning and management process-continue
8) Midterm examination/Assessment
9) Public relations, media and tools overview
10) In-house public relations-house communication
11) Corporate Identity, Corporate Image
12) Definition of public relations and determination of the target audience
13) The differences between expert and public relations agency to work with Public Relations
14) The differences between expert and public relations agency to work with Public Relations-continue
15) Current information about the Public Relations industry, academic publications and organizations, explaining, discussion of its public relations agencies according to TUHID.
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Public Relations and Publicity I	HIT115	Compulsory	Bachelor's degree	1	Fall	6