Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Gülden ÖZKAN
Research Assistant Dr. Deniz KEBA EKİNCİ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Define the profession of public relations and explain the development of PR profession deeply.
2) Use the techniques and tools regarding the profession of public relations deeply.
3) Defining the concepts in the specialty fields related to the profession of public relations deeply.
4) Explaining interpersonal communication concepts and skills deeply.
5) Explaining the process of four models of public relations and current applications of evolutionary deeply.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	Middle	High	Middle	High	High	Middle	High
	2	High	High	Middle	Middle	Middle	High	High	High	Middle
	3	High	High	Middle	Middle	High	High	High	High	Middle
	4	Middle	Middle	Middle	Middle	Middle	High	High	High	Middle
	5	High	High	High	Middle	High	Middle	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Public relation and Publicity I

Course Contents

The history of public relations, public relations in the world and in Turkey, public relations Definition, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and promotion, public relations and communication, the organizational structure of public relations, public relations specialist qualifications, public relations with the audience.

Weekly Schedule

1) Introduction of the application fields of Public Relations
2) Financial public relations
3) Corporate advertising
4) Issue management
5) Crisis and crisis management
6) Phases of crisis management, and case discussions from around the world and Turkey
7) The concept of reputation management, creation of corporate reputation
8) Midterm examination/Assessment
9) Development of the concept of lobbying, the methods used lobbying
10) Sponsorship, its features, objectives and types
11) The concept of corporate social responsibility, features, case studies from around the world and Turkey
12) The concept of corporate social responsibility, features, case studies from around the world and Turkey-continue
13) Public relations and ethics, public relations in international declarations and codes
14) Work in a public relations agency, public relations agencies, the current follow-up, sectoral developments.
15) General considerations and current debates in the field of Public Relations
16) Final examination

Recommended or Required Reading

1- Ceyda Aydede, Halkla İlişkiler Kampanyaları, İstanbul: MediaCat Yayınları, 2001.
2- Ayla Okay ve Aydemir Okay, Halkla İlişkiler Kavram Strateji ve Uygulamalar, İstanbul: Der Yayınları, 2005.
3- Ebru Güzelcik Ural, Stratejik Halkla İlişkiler Uygulamaları, İstanbul: Birsen Yayınevi, 2006.
4- Filiz Balta Peltekoğlu ve Arın Saydam, Sektörün Penceresinden Halkla İlişkiler, İstanbul: Bamm Yayınevi, 2008.
5- Metin Işık, Tüm Yönleriyle Halkla İlişkiler ve Tanıtım, Konya: Eğitim Kitabevi 2007.
6- ders notları, ders kitapları, makaleler, kurumların halkla ilişkiler broşür ve bültenleri, kurumların web sayfaları
7- lecture notes, textbooks, articles, institutions, public relations, brochures and newsletters, web pages of institutions

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Lecture
4) Lecture
5) Question-Answer
6) Question-Answer
7) Question-Answer
8) Question-Answer
9) Discussion
10) Discussion
11) Discussion
12) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Public Relations and Publicity II	HIT116	Compulsory	Bachelor's degree	1	Spring	6