Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Sevim KOÇER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Defines the basic concepts of management.
2) A list of features that managers should possess.
3) Lists the stages of the management process.
4) Creates organizational charts of Public Relations agencies.
5) It enumerates the portions of the duties and public relations agencies.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	Middle	High	High	Middle	High	Middle	High	Middle
	2	High	High	Middle	High	Middle	High	Middle	Middle	High
	3	Middle	High	High	High	High	High	High	Middle	High
	4	Middle	Middle	Middle	Middle	High	High	Middle	High	Middle
	5	High	Middle	High	Middle	High	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

Classical management approaches: scientific management, management process, bureaucratic management, neo-classical management approach, modern management, management by objectives, management functions, managerial planning, strategy, vision, mission, culture, goals, objectives, strategic management, managerial control, leadership, motivation, organizing, simple structures, mechanistic structures, partitioned structures, modern management approaches: learning organizations, Total Quality Management, competency-based management, team management.

Weekly Schedule

1) Management Thought: Directors, Managers and Key Concepts
2) Classical Management Thought
3) Neo-Classical Organization Theory and Human Relations Approach
4) Modern Management Thought
5) Management System Approach
6) Contingency Management Approach
7) Post-Modern Management Thought, Total Quality Management Approach
8) Midterm examination/Assessment
9) Post-Modern Management Thought, benchmarking (Benchmarking), Continuous Improvement (Kaizen), Participatory Management
10) Post-Modern Management Thought, Employee Empowerment , Basic Skills , Outsourcing, Downsizing
11) Post-Modern Management Thought, Quality Improvement Techniques, Quality Circles, Quality Group, Just in Time Approach, Z Theory / ISO Certificate, Learning Organizations
12) Definition and scope of the organization, Organizing Principles,
13) Organizational Objectives, Planning Process, Planning Principles, Characteristics of Decision-Making Process, Phases of Decision-Making Process, Decision Types according to hierarchical levels,
14) theories of motivation
15) Public relations agencies, organization charts
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Management and Organization In Public Relations	HIT233	Elective	Bachelor's degree	2	Fall	4