Strategic Public Relations Management
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Public Relations Management | HIT321 | Compulsory | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Sevim KOÇER
Learning Outcomes of the Course Unit
1) Defines the concept of strategic management.
2) List the phases of the strategic management process.
3) List the phases of the strategic management process.
4) Businesses the purpose of vision, mission and values how to create solves.
5) Strategic control processes.
6) Strategic planning makes.
7) Performs strategic operations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | High | Middle | High | High | High | Middle | High | |
| 2 | Middle | High | Middle | Middle | High | Middle | High | Middle | Middle | |
| 3 | Middle | High | High | Middle | Middle | High | High | High | High | |
| 4 | High | Middle | High | Middle | Middle | High | High | Middle | Middle | |
| 5 | Middle | High | High | High | Middle | High | Middle | High | Middle | |
| 6 | High | High | Middle | High | Low | Middle | High | High | Middle | |
| 7 | High | High | Middle | High | Middle | High | High | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
The stages of the strategic management process describes the theoretical and practical. This process is divided into 3 parts; in the analysis phase, development strategy phase and implementation phase. In addition to theoretical issues, case studies from our country and the world also will be discussed during the course, verbally or in written form is presented.
Weekly Schedule
1) Terms and Concepts of Strategic Management2) Strategic Management Process
3) The external environment and competitive analysis
4) Analysis of internal environment, Business Analysis and SWOT matrix
5) Organizational Orientation, Mission and Vision
6) Strategic Direction, Mission, Vision, Objectives and Target Case Study
7) Strategic planning
8) Midterm examination/Assessment
9) Strategic operations: media relations, risk management, perception management
10) Strategic operations: crisis management,
11) Strategic operations: corporate reputation, image, corporate identity
12) Strategic operations: lobbying, event management
13) Strategic operations: corporate social responsibility
14) Strategic control: measurement and evaluation methods
15) Strategic control: measurement and evaluation methods -continue
16) Final examination
Recommended or Required Reading
1- Ahmet Bülent Göksel, Stratejik Halkla İlişkiler Yönetimi, Ankara: Nobel yay., 2010
2- Ebru Güzelcik Ural, Stratejik Halkla İlişkiler Uygulamaları, İstanbul: Birsen Yay, 2006
3- Erol Eren, Stratejik Yönetim Ve İşletme Politikası, İstanbul: Beta, 2010
4- Hayri ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim, İstanbul: Literatür, 2004
5- Ömer Dinçer, Stratejik Yönetim ve İşletme Politikası, İstanbul: Alfa Yay, 2007
6- Ders kitapları, ders notları, sitesi, çeşitli broşürler
7- Textbooks, lecture notes, website, various brochures
8- seçilen bir konuda ödev
9- home work on a selected subject
10- ara sınav ve final
11- exam and final
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required