Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) students the concept of political communication, political communication is a general perspective on the fundamentals and the actors.
2) What are the aims and practices of political public relations and advertising, political campaign within the samples.
3) Benimsetilmektedir political campaign activities are required in the preparation process.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	High	Middle	High	Middle	High	High	High	Middle
	2	High	High	Middle	High	High	Middle	High	Middle	High
	3	Middle	High	Middle	High	High	Middle	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Public Relations and Publicity

Course Contents

The concept of political communication, political communication actors, areas with which they interact, the concept of political public relations, political public relations in the world and in Turkey, application examples, examples of election periods.

Weekly Schedule

1) What is the concept of political communication? What is the relationship with other subjects?
2) What are the actors of political communication and what are the specifications?
3) What are theactors of political communication, is the specifications?-continue
4) Characteristics and purposes of political communication and mass media are used
5) Political public relations and advertising activities, features, case studies from around the world and Turkey
6) Political public relations and Agenda Setting Theory
7) Functions relating to political communication in public relations campaign.
8) Midterm examination/Assessment
9) Media Management, Image Management, Internal Communication, information Management
10) Political campaigns and election rules to be followed in preparing an election campaign
11) Infrastructure work is in the process of the election campaign, the campaign; campaign center preparing the creation of campaign management, campaign creation of the budget, the creation of the campaign calendar
12) According to the periodic properties of the world and Turkey and candidate positioning strategies of political election campaigns
13) The concept and importance of public opinion polls during the election campaign, analysis of target audience of voters
14) The concept and importance of public opinion polls during the election campaign, voters, and the target audience analysis-contiune
15) Current discussions
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Political Communication and Public Relations	HIT319	Compulsory	Bachelor's degree	3	Fall	3