Communication History
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Communication History | Elective | Bachelor's degree | 3 | Fall | 3 |
Name of Lecturer(s)
Prof. Dr. Mustafa YILMAZ
Learning Outcomes of the Course Unit
1) Analyzes the historical development of communication.
2) Explains the emergence and development of mass media.
3) Evaluates The Transformation And Changes Of Tools Within The Historical Development Line Of Communication.
4) Discusses the impact of technological developments on the media.
5) Explains the differences between old and new media systems.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | High | High | Middle | Middle | Low | Low | Middle | High | Middle | Low | Middle | |
| 2 | Middle | High | Low | Middle | Middle | High | Low | Middle | High | Middle | Low | |
| 3 | High | High | Middle | Low | Low | Middle | High | Middle | Low | Middle | Middle | |
| 4 | Middle | Middle | Middle | High | Low | Low | Middle | High | Middle | Middle | Low | |
| 5 | Middle | Middle | Low | High | High | High | Middle | Middle | Low | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Communication And Persuasion Theories
Course Contents
Within the scope of the course, the effects of developments such as oral / written culture, the invention of the printing press, communication systems, the birth of modern journalism, develpments such as Geographical Discoveries, Renaissance, Reform, modernization on the communication process and mass communication systems will be examined.
Weekly Schedule
1) Prehistoric and primitive forms of communication2) Oral, visual, written culture and sources
3) Effects of Gutenberg and the invention of the printing press
4) Geographical Discoveries, Transportation and Communications
5) Renaissance, Reformation, Age of Enlightenment and their effects on communication
6) Effects of the industrial revolution on communication
7) The development of newspapers and magazine,and their effects on communication
8) Midterm
9) The emergence of the first publications during the Ottoman Empire, the press of the Tanzimat and Constitutional Monarchy periods
10) The development of telegraph and telephone,and their effects on communication
11) The development of radio and TV, and their effects on communication
12) Satellite and cable technologies, and their effects on communication
13) Globalization and communication transformation
14) The development of new communication technologies, Internet and its effects on communication
15) Development of social media and its effects on communication
16) Final Exam
Recommended or Required Reading
1- Crowley, D. & Heyer, P. (2019). İletişim Tarihi: Taş Devri Sembollerinden Sosyal Medyaya. Ankara:Siyasal Kitabevi.
2- Baldini, M. (2000). İletişim Tarihi. İstanbul: Avcıol Basım Yayım.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Brain Storming
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Work Placement(s)
Not Required