Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognize the tools of public relations.
2) Define the public relations environments.
3) Plan public relations environment and tools usage.
4) Compare the different usage of media and public relations tools.
5) Determine different examples in PR sector.
6) Determine the examples of PR tools and re-design them.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	High	Middle	High	Middle	Middle	High	Middle	High
	2	Middle	High	Middle	High	Middle	High	Middle	High	High
	3	Middle	High	Middle	Middle	Middle	High	Middle	High	High
	4	Middle	High	Middle	Middle	Middle	High	Middle	Middle	High
	5	Middle	High	Middle	High	Middle	High	Middle	High	Middle
	6	Middle	Middle	High	Middle	High	Middle	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Public Relations Advertising Design

Course Contents

What are Public Relations environments which are used in the media? What are Public Relations tools which are used in the media? How are they used? What are their characteristics? What do you need to pay attention in quality systems?

Weekly Schedule

1) Recognition of vehicles to be used in public relations and media in general
2) Recognition of vehicles to be used in public relations and media in general-continue
3) Explanation and usage of written instruments -1
4) Explanation and usage of written instruments -2
5) Explanation and usage of written instruments -3
6) Explanation of oral vehicles
7) Explanation of visual aids
8) Midterm examination/Assessment
9) Explanation of visual aids -continue
10) Explanation of media and public relations communication with examples -1
11) Explanation of media and public relations communication with examples -2
12) Explanation of media and public relations communication with examples -3
13) Explanation of media and public relations communication with examples -4
14) Homework presentations of students 1. Group
15) Homework presentations of students 2. Group
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Corporate Advertising	HIT323	Elective	Bachelor's degree	3	Fall	4