| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising | HIT325 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Sevim KOÇER
Learning Outcomes of the Course Unit
1) Analyzes social, legal and ethical aspects of the Advertising.
2) Examines the relationship between advertising and marketing.
3) Lists the stages of production process in Advertising.
4) Lists media in Advertising
5) Lists the types of advertising
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | High | High | No relation | High | High | High | High | |
| 2 | High | Middle | High | High | High | High | Middle | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | High | No relation | High | No relation | High | No relation | |
| 5 | High | No relation | High | No relation | Middle | High | Middle | High | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
nothing
Course Contents
Dimensions of advertising: social, legal and ethical aspects, Advertising Sector: Consumer Behavior, Market Segmentation Process, Marketing and Advertising Research, Marketing and Advertising Plan: Media strategy, planning, strategy, process and application, whether printed, electronic and digital media for the Ad The production of printed, electronic and digital media and advertising; Integrated Marketing Communications, Direct Marketing, Direct Mailing, Sales Promotion, Public Relations and Corporate Advertising, local and public advertisements.
Weekly Schedule
1) Inroduction to course2) Social and Psychological situation of Advertising
3) Psychological and corporal process of advertising
4) Telling main headlines of advertising campaigns (Research, production, application, media planning analyze.)
5) Research process in advertising campaigns
6) Production process in advertising campaigns
7) Application process in Advertising campaigns
8) Midterm examination/Assessment
9) Creativity in advertising campaigns
10) Text writing in advertising campaigns
11) Creating the advertising material; (Slogan, Message, Image)
12) Creating advertisement material (design, image)
13) Measurement and evalution of advertising campaign
14) Examining the Crystal apple awarded examples
15) Examining the "red awarded" examples
16) Final examination
Recommended or Required Reading
1- Ders Kitabı: Elden, Müge. (2009). Reklam ve Reklamcılık. İstanbul: Say Yayınları.
2- Aksoy, Atilla. (2005). Yeni Reklamcılık. İstanbul: Bilgi Üniversitesi Yayınları.
3- Avery, Jim. (2005). Kampanya Planlaması. Çev.: Celil Oker. 2. Baskı. İstanbul: Reklamcılık Vakfı Yayınları.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required