Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Knows interaction between torism and communication activities
2) Creates public relations activities in tourism area
3) Uses public relations techniques in tourism communication
4) Creates public relations to improve tourism actions
5) Applies image improving activities through tourism corporations and tourism

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	Middle	Middle	Middle	High	Middle	High
	2	Middle	Middle	High	Middle	High	Middle	High	Middle	High
	3	Middle	High	Middle	High	Middle	High	Middle	High	Middle
	4	Middle	High	Middle	High	Middle	High	Middle	High	Middle
	5	High	Middle	High	Middle	Middle	High	Middle	High	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Knowledge about communication actions in tourism will be given. Public Relations activities in tourism will be examined. The interaction between tourism and public relations will be discussed

Weekly Schedule

1) Concept and Definition of Tourism, Tourism Facilities, tourist Definition, Types And Features, the International Concepts with Tourism
2) Tourism development and directing people to the reasons for tourism
3) Tourist assets and tourism functions
4) Types of tourism
5) Public Relations Definition, History and Modern Concepts
6) Public Relations and Communications
7) Purposes and Principles of Public Relations
8) Midterm examination/Assessment
9) The importance of public relations and publicity in the tourisim
10) Causes of Public Relations Needs to realize in te tourism enterprises
11) Organization of the Public Relations Unit and Program Development in the tourism enterprises
12) Public Relations Activities and Communication Tools in the tourism enterprises
13) Public Relations Activities and Communication Tools in the tourism enterprises-continue
14) Public Relations planning in tourism enterprises
15) Public Relations planning in tourism enterprises -continue
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Tourism and Public Relations	HIT348	Elective	Bachelor's degree	3	Spring	3