International Public Relations
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Public Relations | HIT419 | Compulsory | Bachelor's degree | 4 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Meral ÇİFTER
Associate Prof. Dr. Sevim KOÇER
Research Assistant Dr. Deniz KEBA EKİNCİ
Learning Outcomes of the Course Unit
1) Recognize the functions of exposed message, activity and environment as a part of international PR.
2) Explain the International information flow.
3) Explain the causes of inter-communal disparities.
4) Recognize international public relations tool, the media and methods.
5) Recognize the basics of creating an effective international public relations, policy, procedures and application forms.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | Middle | High | Middle | Middle | High | Middle | High | High | |
| 2 | Middle | Middle | High | Middle | Middle | High | Middle | Middle | Middle | |
| 3 | Middle | High | Middle | Middle | Middle | Middle | High | Middle | High | |
| 4 | High | Middle | High | Middle | High | Middle | Middle | High | Middle | |
| 5 | Middle | High | Middle | High | Middle | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
International Relations
Course Contents
.
Recommended or Required Reading
1- Uluslararası Halkla İlişkiler, Sema Becerikli, 2007, Nobel
2- Uluslararası Halkla İlişkiler Perspektifinden Kamu Diplomasisi, Gonca Yıldırım, 2015, Beta
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Discussion
4) Discussion
5) Group Study
6) Group Study
7) Self Study
8) Self Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required