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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Popular Culture and Communication HIT435 Elective Bachelor's degree 4 Fall 4

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL
Research Assistant Dr. Deniz KEBA EKİNCİ

Learning Outcomes of the Course Unit

1) Define popular culture and mass culture.
2) Define the cultural industry.
3) Explain the relationship between global culture and media culture and the show, pop culture, mass culture.
4) Explain the relationship between Popular Culture and Consumer Culture.
5) Explain the relationship between Popular Culture and Identity.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9
Learning Outcomes
1 High Middle High High Middle High Middle Middle High
2 High High Middle Middle High High High Middle Low
3 High Middle High High High Middle High Middle Middle
4 High Middle Middle High Middle Middle High High Middle
5 High High Middle High High Middle High Middle High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

The difference between popular culture and mass culture, and similar points, globalization and socio-economic systems, the interaction of popular culture and mass culture, popular culture and mass culture influence the public domain developer, the effects of popular culture and mass culture representations of identity, the effects of popular culture in everyday life, and reflections course will be examined.

Weekly Schedule

1) Concepts of culture and popular culture
2) Periods of emergence of mass culture, by emphasizing the development of popular culture since antiquity
3) Culture industry and communications
4) Popular cultural forms and varieties of nature and the Host in their interactions with broader social and historical framework
5) Globalization, global and local cultures;
6) Globalization, global and local cultures-continue
7) Examines the relationship between Popular Culture and Consumer Culture
8) Midterm examination/Assessment
9) Examines the relationship between Popular Culture and Identity
10) Culture and power, cultural hegemony;
11) Cultural opposition and resistance patterns, sub-cultures;
12) Relationship between culture and communication
13) relationship between culture and communication -continue 1
14) relationship between culture and communication -continue 2
15) Case study
16) Final examination

Recommended or Required Reading

1- Süleyman İrvan, Medya Kültür Siyaset, Ankara: Alp Yayınları, 2002.
2- Levent Yaylagül ve Nilüfer Korkmaz, Medya Popüler Kültür ve İdeoloji, Ankara: Dipnot Yayınları: 2008
3- James Lull, Medya İletişim Kültür, Ankara: Vadi Yayınları / Toplum Dizisi, 2001

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Case Study


Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

40%

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required