Popular Culture and Communication
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Popular Culture and Communication | HIT459 | Elective | Bachelor's degree | 4 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Deniz KEBA EKİNCİ
Learning Outcomes of the Course Unit
1) Explains popular culture and mass culture.
2) Discusses theoretical approaches on popular culture.
3) Interprets the relationship between popular culture and media within the historical development process.
4) Criticizes the impact of popular culture on daily life.
5) Interprets areas related to popular culture
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | No relation | Middle | Low | Middle | Low | Middle | Middle | Middle | Low | High | Middle | |
| 2 | Middle | Middle | Low | Middle | Middle | Low | Middle | Low | Middle | Middle | Low | |
| 3 | Middle | Middle | Low | Middle | Middle | Middle | Low | Middle | Middle | Low | Middle | |
| 4 | Middle | Middle | Low | Middle | Middle | Middle | Low | Low | Middle | Middle | Middle | |
| 5 | Low | Middle | Low | Middle | Middle | Low | Middle | Low | Middle | Low | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Consumer culture and media
Course Contents
Within the scope of the course, the differences and similar points between popular culture and mass culture, the interaction of globalization and socio-economic systems with popular culture and mass culture, the effects of popular culture and mass culture on identity representations, the effects and reflections of popular culture in daily life, consumption culture of popular culture, advertising, the relationship between social media, music and sports are examined.
Weekly Schedule
1) The concepts of culture, mass culture and mass communication2) Popular culture concept and its development
3) Critical approaches to popular culture
4) Globalization and popular culture
5) Post modernism and popular culture
6) Popular icons and the concept of fame
7) Popular culture, entertainment, and life styles
8) Midterm Exam
9) Popular culture and advertising
10) Popular culture and mass media
11) Popular culture and consumer culture
12) Popular culture and music industry
13) Popular culture and sports industry
14) Popular culture, fashion, and identity
15) Popular culture and social media
16) Final Exam
Recommended or Required Reading
1- Erdoğan, İrfan ve Alemdar, Korkmaz (2005). Popüler Kültür veİletişim, Ankra: Erk Yayınları.
2- Adorno, Theodor W. (2009). Kültür Endüstrisi: Kültür Yönetimi.
3- Batmaz, Veysel (2006). Medya Popüler Kültürü Gizler, İstanbul: Karakutu Yayınları.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required