Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Act responsible for issue management, social stakeholders relationships management and relationship management.
2) Assemble the importance of PR specialists in issue management and the environmental scanning process which should be operated accurately.
3) Apply and evaluate identifying the issue in question for the field of application, analysis, setting priorities, choosing the strategies of programs of action and communication.
4) Recognize academic and industrial applications in the management of the issue.
5) Explain how to create a vision of change in opinion leaders , group support, long-term and covering a wide range of public opinion strategically.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	High	Middle	High	High	Middle	High	High
	2	Middle	High	High	Middle	High	High	High	Middle	Middle
	3	Middle	High	Middle	Middle	Middle	High	High	Middle	High
	4	Middle	High	High	High	Middle	High	High	High	Middle
	5	No relation	No relation	No relation	No relation	No relation	No relation	No relation	No relation	No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Identifying the issue in the context of the subject and agenda management, to analyze them, setting priorities, choosing the strategies, action and communication programs and evaluating the productivity of execution, public works, communications and government relations in various disciplines of public relations, such as put forth in public relations, issue management experts communication efforts to be the most important power to manage and perform environmental scanning correctly.

Weekly Schedule

1) Introduction of issues and agenda management
2) The problem with an application area of public relations in terms of management, emphasizing the importance of public relations
3) Reasons for the emergence of the concept of problem management
4) Comprehension of the problem management process model
5) Comparison of the process of crisis management
6) Introduction to the application of issue and agenda management
7) Identification of issues and trends relevant to the organization, creating the problem and prioritize the impact assessment
8) Midterm examination/Assessment
9) Editing and finalization stages of the actions of the organization
10) The benefits of the issue management for the organizations
11) The benefits of the issue management for the organizations-continue
12) Evaluation of the subject and agenda management processes and practices current events
13) Evaluation of the subject and agenda management processes and practices current events-continue
14) Follow-up of case studies in the media
15) Follow-up of case studies in the media-continue
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Issue Management	HIT414	Elective	Bachelor's degree	4	Spring	4