Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Associate Prof. Dr. Aybike ÖZEL
Associate Prof. Dr. Nihal TAŞOĞLU

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) what it means to image and image management.
2) As knowledge of the sociological and psychological foundations of image management, image management tactics.
3) Understanding the relationship between organizational culture and image management, image management institutions is a concept that they understand the importance and must be managed.
4) Students can comprehend the corporate image in the center of the development of the content management process of the institution's personality, kavrayabileceklerdir the concepts of corporate identity and corporate image.
5) Students can comprehend on the corporate image through the internal and external target audience will understand the important functions such as maintaining and creating credibility and trust.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	No relation	Middle	High	Middle	High	Middle	Middle	Low
	2	High	Middle	Middle	No relation	Low	High	Middle	No relation	Middle
	3	Middle	Middle	High	Middle	No relation	High	No relation	No relation	High
	4	Middle	High	No relation	High	Middle	High	No relation	High	High
	5	High	No relation	Middle	No relation	High	No relation	No relation	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Branding and image management phases of the course, examining the concept of trust "reputation" will be discussed and issues of protection of reputation. Assessing a wider range of students to the concept of brand, the brand aims to acquire strategic information that is required in the configuration.

Weekly Schedule

1) Explanation of the concept of image
2) Explanation of the concept of individual and corporate image
3) Disclosure and discussion of the concept of image management
4) Disclosure and discussion of the concept of image components
5) The importance of images and image transfer of configuration
6) Determination of image management and appearance bond
7) Image management, "Pose" and "Behavior" focus
8) Midterm examination/Assessment
9) Assignment rules to be discussed which related to the subject presentation
10) Culture / Art event participating
11) Creating positive image for the organization, gets some outcomes such as high-quality workforce to attract and motivate staff.
12) Creating positive image for the organization, gets some outcomes such as high-quality workforce to attract and motivate staff-continue
13) The students' performance of their presentations and discussion - 1. Group
14) Students' presentations and discussion - 2. Group
15) General review
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Image Management	HIT432	Elective	Bachelor's degree	4	Spring	4