| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Art Directing | GIT229 | Elective | Bachelor's degree | 2 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. İsmail KESKİN
Associate Prof. Dr. Haluk Arda OSKAY
Assistant Prof. Dr. Kerim KARAGÖZ
Learning Outcomes of the Course Unit
1) In this course, students, ad art and the role of the ilşkisi, making planning and advertising, advertising companies, advertising in the creativity and the acquisition of research and development of ideas, prejudices detached understanding works of art, perception and creative ad designs, they will gain the ability to put forward.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Learning Outcomes | ||||||||||||||
| 1 | Low | Low | Middle | Middle | Middle | Middle | Low | Low | Low | Low | Middle | Low | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Advertising is one of the areas to benefit from the relationship between art, advertising and privileges will be covered in detail, will be a variety of ad design applications, as well as art the concept will focus on directing.The role of the ad planning and ad making, advertising companies, media strategy, creativity and advertising topics will be covered as practical.
Weekly Schedule
1) What is aesthetics, connection between history and aesthetics of art.2) The concept of beauty, beauty in art and nature, the similarities and differences.
3) Qualifications and functions of visual images as a part of historical progress.
4) Connection between to look, see, and monitoring concepts and visual perception.
5) Visual perception and visual thinking.
6) Examination of the period between 1st and 2nd World War from the viewpoint of art history.
7) Surrealism, Dadaism and the new artistic perspective. Comments and material differences.
8) Midterm examination
9) Comparison of pictures, icons and indicators.
10) Physical structure of the sight.
11) Physical perception of colors.
12) The effects of colors to human psychology. The importance of color in visual expression.
13) Relationship between aesthetic efficiency and design.
14) Creative design sample analysis.
15) Role of the image in the context of the discussions of the end of art.
16) Final examamination.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required